Ervan Luk
Entrepreneur.
Building AI-driven ventures across Asia.
About
I spent 5 years inside agencies — Ogilvy, Tag, Hogarth, POAD — learning how great work gets made and, more often, how it gets lost. In 2022, I started Visual Matters to build the production company I wished existed: one that brings together craft and technology without compromise. We now work with brands like lululemon, Mastercard, and Cathay Pacific across Hong Kong and Bangkok.
ZYRA came from watching the same problem happen over and over. Service work runs on conversations — and conversations don’t scale. Briefs get buried in email, scope lives in someone’s head, and nothing is ever written down the right way. ZYRA is the agentic platform I’m building to fix that for every creative and consultant who’s felt that frustration.
I’m based in Hong Kong, building across Asia.
Previously
Brands I’ve built for
