Ervan Luk
Entrepreneur.
Building the next generation of ventures.
What I Build
About
I spent 5 years inside agencies — Ogilvy, Tag, Hogarth, POAD — learning how great work gets made and, more often, how it gets lost. In 2022, I started Visual Matters to build the production company I wished existed: one that brings together craft and technology without compromise. We now work with brands like lululemon, Mastercard, and Cathay Pacific across Hong Kong and Bangkok.
ZYRA came from watching the same problem happen over and over. Service work runs on conversations — and conversations don’t scale. Briefs get buried in email, scope lives in someone’s head, and nothing is ever written down the right way. ZYRA is the infrastructure I’m building to fix that — an operating system for firms that run on projects, configured to how they work and run for them.
OpenStudio came next: the physical layer. A 2,000 sq ft space in Hong Kong for production, work, and gathering — a room where the ideas we help build can actually get made.
I’m based in Hong Kong, building across Asia.
Previously
Brands I’ve built for
